Jordan/Katie Price took her dual identity to the extreme yesterday at the launch of her new electrical haircare range at Superdrug in London. As her range includes straighteners and tongs, Kate went curly on one side and sleek on the other, before switching from businesswoman to mother as she left the launch with her children Harvey and Princess Tiaamii. Fans of Kate's burgeoning merchandising line will be pleased to know there's more to come, with a new product coming out every six weeks, from shampoos and makeup to baby clothes, DVDs, a calendar and "more horse stuff". She's also about to start training for the London Marathon, and she hopes to bring out another charity album with Pete. It's all go for the Pricey!

My girl Bella UK wants to know: would you buy hair stylers from Jordan?

To see more pictures of Kate with Princess and Harvey, just read more.

Mario Pietrangeli/Dean Cranston/Jessica Sethi/Ed Cooper/BigPicturesPhoto.com and Source