January Jones and Emma Roberts Target Party Pictures

January Jones and Emma Roberts, carrying an Edie Parker clutch, linked up for the launch of The Shops at Target in NYC last night. The Shops at Target is the retailer's latest fashion venture, which involves featuring the products from five boutiques — Miami's Webster House, Boston's Polka Dog Bakery, Connecticut's Privet House, San Francisco's Candy Store, and Colorado's Cos Bar — at nearly 2,000 Target stores. The Shops at Target launches on May 6. In addition to Emma and January, other stars like Leelee Sobieski, model Hilary Rhoda, and Giada de Laurentiis were in attendance.