It's officially official: Lady Gaga is the new face of Versace! After Mert Alas (part of the photographic duo who shot Gaga's campaign) posted the first campaign image on Instagram Saturday, the Italian fashion house followed suit and plastered the image across its social networks. And as they say, when it rains, it pours. A mere 24 hours later, a second image from the campaign was released while Lady Gaga appeared as the embodiment of the campaign on the American Music Awards red carpet.
"Versace designs have always been bootlegged, now it's Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg," the singer said a statement. "This is to keep that cycle going."
The 19-piece collaboration will launch online and in select stores on 16 October, and the highly colourful pieces feature riffs on the Versace Medusa head logo and its classic Greek key prints. A GIF campaign (shown here) shot by Jaime Martinez will feature M.I.A. and her friends wearing the pieces in East London markets like the ones the singer visited as a child. Click through for more on the collaboration.
Never one to miss an opportunity, Donatella Versace closed her Spring 2014 show in Milan with Drake's tribute to the fashion house she's built, which of course is called Versace.
But, long before the final exits, Versace sent out a number of looks that will no doubt prove to be as popular as that song. There were as many full circle skirts as there were slinky cocktail dresses, and lots of the jackets had generous shapes, too. The romantic floral prints we've seen so many Milanese designers use made an appearance in this collection, but their sweetness was tempered by the chain-link harnesses holding together some of the other dresses. This is Versace, after all, and what would a Versace collection be without a heavy, vibrant dose of sex appeal?
Naomi Watts showed us how to perfect the no-makeup look as she hit the red carpet in London last night for the world premiere of her new film, Diana. The focus was on her white Versace gown and her intricate feather earrings, so Naomi knew to keep her beauty look very simple. Her hair was swept up into a gentle wavy updo, whilst makeup was kept to the bare minimum. Her flawless skin needed very little help, so there's barely a hint of base and just a touch of creamy blush. The focus was on the eyes, which had a light-reflecting concealer underneath, some soft liner, and individual false lashes. The final touch was a "your lips but better" pinkish lipstick. This is a really easy look to re-create if you have skin worth showing off. The products below will lead you in the right direction.
The forthcoming property, a collaboration with Sociedade de Jogos de Macau, will be the first Versace property in Asia and will be integrated with SJM's casino resort in Cotai. You know what that means: welcome, high rollers! If the other two locations — Gold Coast and Dubai (pictured) — are any indication, then those big spenders will be quite at home at Palazzo Versace! While we await an opening date and official renderings, which will likely be revealed at a 5 September press conference, we'll take a stab at what we expect (or at least dream to see) when the Macau resort becomes a reality.
You think Casa Casuarina's a jaw-dropper? Wait until you see the most iconically Versace moments to hit the runway or walk the carpet. We're talking Donatella and Gianni at their most outrageous and most colourful.
These looks will make your jaw drop, from Naomi Campbell's studded-swimsuit catwalk strut to Maya Rudolph's spot-on spoof. And who can forget Jennifer Lopez's plunging, botanical Grammys gown? Click through to see the moments that make us say, "Viva Versace!"
There are few emblems more recognisable in fashion than Versace's Medusa head. There are perhaps even fewer models as recognisable as Kate Moss. So, when we saw that Versace tapped Moss to debut its new line of eyewear in an ad campaign shot by Mert Alas and Marcus Piggott, we could hardly turn our eyes away from the images.
When you've got an icon like Naomi Campbell walking in your runway show, there is very little you've got to do by way of hair and makeup to make your collection shine. Or at least this was the apparent thought behind the beauty at Versace's Haute Couture show. Models sported glistening skin, edgy eyeliner with fluttery lashes, and nude lips. Their hair was twisted into a breezy topknot — well, everyone's but Naomi's, whose devil-may-care bucking of the style aligned perfectly with the overall attitude of the beauty look.
The look: Dewy skin, smudged black liner, nude lipstick, and messy topknots
Who would wear it: A typical New York girl; someone high fashion with a slight edge
Color scheme: Black, nude, and sienna
Versace received some very good news in its case against Griffith Suisse Luxury Group, a company that had been selling fake Versace goods on eBay out of the Philippines and Australia. After more than four years of litigation, a Northern California court ruled in favor of Versace, effectively prohibiting the accused group from using Versace's trademarks and indefinitely banning them from selling anything on eBay.
"We are very pleased with the ruling," Versace CEO Gian Giacomo Ferraris told WWD. "Counterfeit goods not only bring to a dilution of the brand, but are connected to organized crime, child labor, and harmful working conditions. . . . One cannot take pride in being counterfeited."
Authentic Versace pieces all come complete with a Certilogo code, a serial number that customers can check online to see if it's counterfeit or not. If it is, they should send it back. To this, Ferraris said, "It's a clear system and very transparent. We want to protect consumers and all those affected by the manufacture and trade in fake goods."
This morning, Gianni Versace Spa made an announcement about the repositioning of their "young heart, soul and spirit of Versace brand", Versus. The idea is there will be more of a digital media approach to advertising and many future capsule collaborations with up and coming designers and stylists. Christopher Kane, who was the main collaborator with Versus, will be replaced by new talent. Additionally, the new designs won't be showcased only at fashion week, but on a more regular basis throughout all seasons. In a press release, Donatella Versace said,
"This is a very exciting development for Versus, and I’m thrilled to be engaged in such a major shake-up of the fashion world’s rules. I want to thank Christopher for his contribution to Versus over 6 seasons, during which I have been able to appreciate his extraordinary talent. Working with young talented people, and see them grow and develop as I have seen Christopher do over these years, is one of the most rewarding parts of my work. I wish him all the best for the development of his own line. He will always have my total support."
Are you excited to see what's next for Versus?