The gossip started after pictures surfaced this week of the Natalie filming in Paris, where the famous director was spotted in the background.
So far there's been no word from Dior to confirm either way (watch this space) but it certainly wouldn't be an outlandish move.
In 2008 Coppola directed Dior's cult ad for Miss Dior Cherie. Fashion houses have also gone nuts recently for getting famous directors to create their TV fragrance ads.
Recently Guy Ritchie was tapped to direct a new men's fragrance ad with Jude Law. I think it's a great idea! It certainly ads buzz to a new scent. Sofia is one of my favourite directors too, so I'm excited to see what she comes up with.
Are you a fan of Sofia Coppola?