It looks like the lovely Chery Cole has dyed her typically chestnut hair a shocking shade of red. We've seen Cheryl go plummy on us before, but certainly never to this degree. According to The Daily Mail, she used a £5.99 L'Oreal home-dye kit to create her bright new 'do that was spotted earlier today as she walked into X Factor rehearsals. I have to say, I love how her hair perfectly matches her bag! What do you think of this racy red hair hue?