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Debenhams Reveal Untouched Beauty Images

Airbrushing has become a hot topic in the last year. Julia Roberts is the latest celebrity to be criticised following her heavily retouched Lancôme ad. Meanwhile, every starlet from Jessica Simpson to Britney Spears is rushing to pose makeup and airbrush free. Now Debenhams has entered the ring by becoming the first High Street retailer to use non-airbrushed images. The company is trialing the new shots in its Oxford Street store to launch its swimwear line for Summer. Each is being displayed alongside an enhanced version to create awareness of how much advertising images are worked on. Check them out below! (Raw, on the left, and enhanced on the right.) Can YOU spot the changes?

Debenhams said it was using the campaign to promote healthy body images and aspirations among women.

“As a responsible retailer we want to help customers make the most of their beauty without bombarding them with unattainable body images," said Mark Woods, director of creative and visual at the brand. “Our campaign is all about making women feel good about themselves – not eroding their self belief and esteem by using false comparisons.'

I'm excited about this. It's great to see a retailer taking a stand against over worked-on advertising images. It's a refreshing change and I think the model still looks great! Airbrushing has been on overkill for a while now, particularly in beauty advertisements. Are you a fan of Debenhams' new campaign?

Photo courtesy of Debenhams

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northen123 northen123 6 years
The retouched version just looks ridiculous! I think a bit of airbrushing is fine (blemishes, scars etc) as long as it doesn't alter the person's size.
considerphi considerphi 6 years
The waist is cartoonishly curved in, the arm muscles removed/thinned, thighs narrowed, slight bulge near bikini removed, boobs larger, underarm darkness erased, overall tan.
sweety54992003 sweety54992003 6 years
Yes her head does look bigger but then again they made her body look smaller so thats why it looks big. Also I think they made her a tad bit darker
jocupcake jocupcake 6 years
Is it just me or did they make her head bigger? I swear it looks larger in the "after" picture.
roma18 roma18 6 years
the befoe and after look identical to me!
Rigor-Mortis Rigor-Mortis 6 years
Well, that's a nice start, but it would also be nice to see diversity in size, age and race. That said, the model is gorgeous, but it's like the photoshopper has never seen a woman before and based his work on Jessica Rabbit! Absolutely ridiculous.
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