Rooney Mara's edgy image lends the perfect urban vibe for her new role as the face of Downtown Calvin Klein, and the just-released video campaign drives the point home. Rooney teamed up with The Girl With the Dragon Tattoo director David Fincher to create the visual story of a girl who looks strikingly similar to her character Lisbeth Salander. Set in New York City, Rooney takes us on a black and white journey from a coffee shop and walking the subway platform to her life as Hollywood star on film sets and press conferences. Through it all, Rooney pulls off polish and glam with her now signature punk-chic vibe. The fragrance is slated to hit international markets this month, with a launch in America scheduled for September.