It started during London Fashion Week's Fashion for Relief event, where Naomie Harris, Geri Halliwell and Kimberley Walsh all worked giant Brigitte Bardot hairstyles, but it looks like it's continuing in to a major phenomenon.
Check out Gisele on the cover of American Vogue this April, all '90s glamour in her one shoulder coral top capped by big swooshy hair! On the catwalks in February, Balmain, Giles and Prada also worked a similar vibe.
You can now even get the 'Super' style yourself at Daniel Hersheson's Blow Dry Bar, with it's new Big and Brushed style (£22). Throw on George Michael's 'Freedom! 90' hit classic, and you'll be poised for your own catwalk turn.
Will you be trying this look? Click through below to get the perfect blow dry at home.