The trendy and wildly popular French High Street brand Maje announced early this morning that model, TV personality, British style icon of the year and one of London's hottest it girls, Alexa Chung, has been tapped as the face of their Spring/Summer 2013 collection. Not only will Alexa model for the line, but she's also partnering with them on a project called, "Majed by Alexa Chung." Wow — all of a sudden they are a verb!
Through a competition on Facebook, three lucky winners from the UK, France and America will have the opportunity to fly to New York City and be styled (erm, "Majed") by Alexa for a photo shoot that will be shown in all Maje stores during Paris Fashion Week this coming February.
Sounds exciting and quite fun. Will you be entering the competition?