When Burberry beauty launches something new, it always seems just a little more special than other UK-based brands. Is it me, or does something about Burberry feel very patriotic? The latest release from Christopher Bailey is called Body, a fragrance that is set to hit stores on Sept. 1. The ads for the green absinthe, freesia, and peach strong juice feature Rosie Huntington-Whiteley wearing nothing but a rose-gold satin signature trench and Burberry makeup. The elongated skinny bottle was designed to look elegant, feminine, and luxurious, containing a rose-gold check print by Christopher Bailey who said,
"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body."
Mario Testino shot the still-print photos, but you can take a peek at a little behind-the-scenes video below and a couple shots of the print ads here, too. Are you excited about the latest fragrance from Burberry?