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Cadbury Flake Advert Very Similar to McQueen Hologram Show

Gucci to Sue Cadbury Over TV Advert?

A new TV advert for Cadbury's Flake is ruffling some feathers at Gucci HQ where they are reportedly seeking legal advice before making their next move. Some people have commented on the similarity between the advert and Alexander McQueen's 2006 hologram show featuring Kate Moss. McQueen worked with Baillie Walsh who is a film and TV director and he also worked on this chocolate ad. Cadbury commented, "We were aware of Baillie’s work with Alexander McQueen and others when we commissioned him to reflect the delicacy and fragility of the folds in the Flake bar. We felt Baillie’s unique house style was exactly what we were looking for." What do you think about this argument, are the two too similar?

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