Donna Ida Label

Donna Ida Introduces Her Eponymous Denim Collection Called IDA

Bright Vintage and Kaleidoscope

Here's some exciting news for those of you who love boutique shopping. The Queen of denim, Donna Ida Thornton, has just announced that she is launching her first and very own line of jeans called IDA. The collection, which is already available for pre-sale in her five UK stores along with her website consists of five styles to suit the different body types that Donna has fit over the years. They are also available in colours ranging from solid blue vintage, to prints, dark washes, pastels, black and white for all seasons. The jeans are priced between £150 - £200 and Donna has also created a small line of soft t-shirts and blouses to complement the trousers. She is delighted to introduce her new range and describes it as,

"a collection of true-waisted tailored jeans, a little bit lady, a little bit rock n roll and a lot of chic."

Take a peek at the collection here that was designed with high quality fabric, fit and comfort in mind and let me know any of these pieces make your Christmas wish list.