Skip Nav
Designer Collaborations
This Style Star Will Turn You Into a Beach Babe This Summer
Summer Fashion
30 Outfits So You'll Never Sweat What to Wear to Work in the Summer Again
Summer Fashion
20 Staples The Duchess of Cambridge Keeps in Rotation All Summer Long
Summer Fashion
When in Mexico . . . Even Victoria Beckham Boogies Down in Denim Shorts

The Fitting Room That Gives Compliments at Yours Clothing

Would You Like a Fitting Room That Gives You Compliments?

Plus-size clothing brand Yours Clothing recently announced that they're trialling a new "interactive" fitting room that will give customers compliments. The technology is in place at the new store in Uxbridge, London, where users will hear a series of phrases like "Wow, you look amazing!" as they try on clothes.

So far, the reaction hasn't been great. The Telegraph referred to it as "the last thing women want", while Jezebel calls it "as appealing as a stale Crumbs cupcake." The argument is that a brand promoting confidence and positivity (they signed the beautiful Hayley Hasselhoff as a spokesmodel) shouldn't feel the need to give their customers this kind of unwarranted affirmation. But in a part of the fashion industry where women are derided on a daily basis, is a little flattery — however fake — such a bad thing?

The new store, which is also decorated with empowering messages, opened today, so it's up to shoppers to decide whether this kind of positive enforcement is successful. Would you like a fitting room that said you looked great?

Source: Yours Clothing; Front Page Image Source: Shutterstock

Around The Web
Join The Conversation
The Story Behind Bandelettes
100 Years Of Hijab Styles Video Brings A Century Of Fashion And Politics To Life
African Print Prom Dress
Precious Lee Calls Out Fashion Industry (Video)
H&M x Kenzo Collaboration 2016
Lane Bryant This Body Campaign
Best British Designer Handbags to Buy
Beyonce-Inspired Prom Gown
Diversity in the Fashion Industry
Stars Wearing British Designers at the 2016 Met Gala

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X