Skip Nav
The Royals
The Duchess of Cambridge Has Her Pick of All These Royal Tiaras
Shop
What to Buy in Oasis Right Now
Summer Fashion
Jennifer Aniston's Dress Looks Like It's Covered in Polka Dots — Until You Zoom In
Summer Fashion
15 Selena Gomez Bikinigrams That Inspired us to Throw on a Swimsuit

The Fitting Room That Gives Compliments at Yours Clothing

Would You Like a Fitting Room That Gives You Compliments?

Plus-size clothing brand Yours Clothing recently announced that they're trialling a new "interactive" fitting room that will give customers compliments. The technology is in place at the new store in Uxbridge, London, where users will hear a series of phrases like "Wow, you look amazing!" as they try on clothes.

So far, the reaction hasn't been great. The Telegraph referred to it as "the last thing women want", while Jezebel calls it "as appealing as a stale Crumbs cupcake." The argument is that a brand promoting confidence and positivity (they signed the beautiful Hayley Hasselhoff as a spokesmodel) shouldn't feel the need to give their customers this kind of unwarranted affirmation. But in a part of the fashion industry where women are derided on a daily basis, is a little flattery — however fake — such a bad thing?

The new store, which is also decorated with empowering messages, opened today, so it's up to shoppers to decide whether this kind of positive enforcement is successful. Would you like a fitting room that said you looked great?

Source: Yours Clothing; Front Page Image Source: Shutterstock

Around The Web
Join The Conversation
Alexa Chung Fashion Line
British Celebrity Fashion at Glastonbury Festival
Chanel Haute Couture Show Autumn 2016
British Celebrities to Follow on Instagram For Fashion
Lane Bryant This Body Campaign
Fashion Designers Create Jockey Silks For Goodwood Races
Best British Designer Handbags to Buy
Diversity in the Fashion Industry

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X