Gap has recently unveiled a new logo which it hopes will give the brand a new, fresh edge. The new approach, sees Gap trying to move away from it's preppy, sartorial style to approach a trendier customer. I'm not sure that I like the rebranding, or that it evokes much of a different feeling from the last one. Most critics have so far been unimpressed by the change, but I want to know what you think. Do you like the new logo?
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