The teaser for the new Coco Chanel short starring Keira Knightley (who is also the face of Chanel's Coco Mademoiselle ads) called Once Upon a Time is finally here. Directed by Karl Lagerfeld, featuring Clotilde Hesme, Stella Tennant, Lindsey Wixon, Jamie Bochert, Lady Amanda Harlech and her daughter, Tallulah, Baptiste Giabiconi, Brad Kroenig and his son, Mr. Lagerfeld wanted his muses and favourite friends of the brand to be part of the project which focuses on the evolving Edwardian-influenced, social customs of the time. He told WWD , "There was a kind of luxury and elegance, for the ones that had money." He happened to also design the cream-coloured based wardrobe for Keira and Clotilde (who plays Coco's aunt), whilst the rest of the cast and street extras wore more historic costumes from the 1913 era.
The short will be seen by an audience for the first time on 8th May in Singapore at the 100th anniversary of the opening of the first Chanel boutique in Deauville. Following the screening, you will be able to watch it on chanelnews.com.