Skip Nav
Street Style
The Street Style at Milan Fashion Week May Be the Best Yet
Spring 2017
Lanvin's Spring '17 Collection Is Very Good News For Pyjama-Lovers
Sophie Grégoire-Trudeau
Sophie Trudeau Stands by The Duchess of Cambridge, but Her Style's Way More Daring
Piz Buin
5 Things You Don't Want to Forget On Your Next Beach Holiday

Livia Firth Launches Eco Age Boutique in Time for Earth Day

On Friday, Livia Firth unveiled the new worldwide Eco Age Boutique for brands that advocate ethical fashion. Livia, who is married to English actor Colin Firth, has personally tracked down designers, scouted new talent and got up close and personal with the items. She said:

"Each brand on sale here is a serious advocate for a better fashion system and fashion landscape. Each piece has values and ethics as well as a huge amount of style and panache. Like me, you will be proud to wear these pieces and store them in your cupboard for a lifetime."

Livia, whose new site is powered by Italian-based etailer Yoox, told the Daily Telegraph: "Most of the designers we stock are tiny and by the time we found them, they were closing their orders. But we've got some great stuff and next season it's really strong." Take a look at my picks from the newly launched site, and let me know what you think of eco fashion.

Image Source: Getty
Around The Web
10 Photos Represent The 67% Of Women We Don’t See Enough
I Just Purged 80 Percent Of My Closet. Why Do I Feel So Guilty?
Before Buying More Clothes At H&M, Read This
Christmas Present Ideas for an Eco Girl for 2010
Lanvin Spring 2017 Collection
How to Reuse Unwanted Clothes
How to Deep-Clean Your Mattress
Eco Wardrobe Tips
Emma Watson Shows Her Sophisticated Side
Hot Photos of Poldark Actors

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion