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London Fashion Week A/W 2009: Bryce D'Anice Aime

London Fashion Week A/W 2009: Bryce D'Anice Aime

Bryce d'Anice Aime is probably not a designer you're familiar with, but with collections like this I'm sure you soon will be. He was born in France, trained in London, and this was his debut show at London Fashion Week. With influences as diverse as Thierry Mugler, Zac Posen, Luella, and Stefano Pilati it was always going to be an interesting show. He presented his revealing Autumn line over the weekend and I caught up with him to find out about his inspiration, plans for the future and thoughts on London as a fashion capital.


The pieces were feminine with edgy touches like sheer fabric, shiny PVC and revealing one pieces. There were a few ladylike Chanel-esque jackets made contemporary with metallic touches. Bryce explained the contrast, "AW09 was an exploration into the universe of burlesque; the soft and hard edges of the showgirl world combined with elements of soft fetish. Each piece was aimed at enhancing the wardrobe of a woman who likes to wear her garments from day to night. "

To learn more about Bryce and for images, just read more.

Bryce chose his fabrics carefully to convey the feeling of the collection:

"Sharp cuts and seductive fabric choices were used to exaggerate an hourglass silhouette. Layers and sheer chiffon ruffles added gentle volume and fluid movement to contrast with the sculptural tailoring. I played with elements of androgyny to infuse the collection with timeless power looks."

Bryce realises the importance of the business side of the industry right now and is focusing on sales:

"The collection at present is demi-couture, made to measure for our clients, however the next thing for the brand is to have a point of sale in London. Now we must start work on the next collection building on what we have learnt this season."

Finally, he is confident that London is an important fashion week venue:

"You cannot think about Fashion without including London. The British Fashion Council and Vauxhall Fashion Scout (our catwalk collection venue) made it clear that despite the economic crisis, London fashion is exiting and will grow and remain truly unique."

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Photographs by Mads Perch, courtesy of BCPR

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