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Tilda Swinton Face of Pringle of Scotland

On Our Radar: Tilda Swinton for Pringle of Scotland

Pringle of Scotland have previously signed up Daisy Lowe, Pixie Geldof, and more recently, Karlie Kloss to front their advertising campaigns. This morning, it has been revealed that the brand is honouring its roots for Spring 2010 as it taps Tilda Swinton.

The actress will be shot by Ryan McGinley for the campaign which is being referred to as a "collaboration" between the brand, photographer and Tilda. The shoot will take place in August and it will be unveiled at London Fashion Week in September as Pringle celebrates it's 195th anniversary. The Scottish brand announced it's return to London Fashion Week last month.

Tilda will model both the mens and womenswear against a country landscape. Benoit Duverger, director of global communications at Pringle commented, “We don’t want to go away from [our traditional customers] — we believe Tilda is more inclusive, as both young and more mature people identify with her acting.” What do you think of this collaboration?

Image Source: Getty
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lizlee89 lizlee89 7 years
I wouldn't say she' gorgeous; but I would say she has a face that only the fashion industry can use. I nean; she's a great actress and all but she is not very nice to look at. however, that wierdness about he face will work so well in a fashion photograph. I also love the idea of using her for both men and women because she is one woman that I think make androgony cool (I'm not normally a fan). as for her selection; I like it! I think it is kind of daring and definitely very different. normally I prefer models over actresses, but she's not your typical annoying celebrity...
tiabia tiabia 7 years
I think this is an amazing collaboration! Tilda Swinton is GORGEOUS...and I love that they are going to play on her androgyny...exciting!!!
Michaelrcks Michaelrcks 7 years
swwonder swwonder 7 years
Definitely a step up from Pixie and Daisy, and more in keeping with the brand. I love the idea of her doing both men's and women's too. Looking forward to seeing the campaign.
nourhayaty nourhayaty 7 years
r u kidding me!this woman style is hideous!!
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