Congratulations to Vanessa Paradis who has just been named the new face of Swedish mega-brand H&M's Concious Collection campaign for Spring/Summer 2013. The niche line, which focuses on being eco-friendly is all made from sustainable materials like organic cotton, recycled polyester and Tencel and will available to the masses this March. Vanessa, who turned 40 this year said,
"I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style, and it works in an eco-friendly way because I like to use and reuse old clothes."
Check out images from the campaign, plus pieces from the collection here and watch a peek into some of the footage from the shoot above!