Skip Nav
Style Tips
9 Things I Learned About Fashion as a 30-Something
Beyonce Knowles
What's Worse: Being Jealous or Crazy Over Beyoncé's Tour Outfits?
The Royals
Queen Letizia Just Schooled Everyone on How to Make Work Trousers Impossibly Chic
Shopping and Style
I Stripped My Wardrobe Down to the Essentials, and I'll Never Look Back

Versus Brand Expansion Plans

Versus to Expand Collaborations and Bid Adieu to Christopher Kane

This morning, Gianni Versace Spa made an announcement about the repositioning of their "young heart, soul and spirit of Versace brand", Versus. The idea is there will be more of a digital media approach to advertising and many future capsule collaborations with up and coming designers and stylists. Christopher Kane, who was the main collaborator with Versus, will be replaced by new talent. Additionally, the new designs won't be showcased only at fashion week, but on a more regular basis throughout all seasons. In a press release, Donatella Versace said,

"This is a very exciting development for Versus, and I’m thrilled to be engaged in such a major shake-up of the fashion world’s rules. I want to thank Christopher for his contribution to Versus over 6 seasons, during which I have been able to appreciate his extraordinary talent. Working with young talented people, and see them grow and develop as I have seen Christopher do over these years, is one of the most rewarding parts of my work. I wish him all the best for the development of his own line. He will always have my total support."

Are you excited to see what's next for Versus?

Image Source: WireImage
Around The Web
Join The Conversation
How to Determine Your Skin's Undertone Using Color Fabrics
Emma Stone Pictures
J.C. Penney Responds To People Freaking Out Over So-Called 'Period Skirt'
She Says She's Not 'Becky With The Good Hair.' So Who Is Rachel Roy?
M.I.A.'s Versus Collaboration Was Inspired by Bootleg Versace
22 of the Most Outrageous Things Karl Lagerfeld Has Ever Said
Married to Fashion: 18 Wedding Looks From Our Favourite Style Stars
Kendall Jenner's Hottest Model Moments of 2014
Kerry Washington Versace Dress at Oscars 2016
Catwalk Photos of Bright Coloured Prints at Milan Fashion Week Spring 2011

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X