Asos.com is joining the Eco Revolution with the launch of the 'Green Room', a special eco section on the site devoted to ethical fashion and beauty. The Green Room just went live on the retailer's website and offers over 200 fabulous eco friendly products including lines by L’Occitane, Green & Spring, Yes to Carrots, Bellápierre mineral cosmetics and Tigi’s Love Peace & the Planet hair care range. What's more, it's totally comprehensive. There's everything for a full ethical beauty routine, from shower gel to makeup and lipstick.
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Asos.com is the latest high street retailer to introduce eco-conscious products to its offering. Last week H&M unveiled plans for an affordable ethical range. In London, supermarket retailer Whole Foods also boasts a dedicated department selling brands including Nude and Ren.
What do you think? Are you excited by ethical beauty ranges?
Photo courtesy of Asos.com