Alex Steinherr Created a Skincare Range With Primark, and Here's What to Buy First

The news is out! Beauty director, skincare expert, and influencer Alessandra Steinherr has created a skincare range with Primark [1], and believe us when we say that it will blow you away. From its affordability and accessibility to its effectiveness, there truly is something for everyone in this range, which will be launching in stores from Oct. 8.

The 20-piece collection is divided into five core ranges: Plump and Glow, Pollution Solution, Pore Balance, Sleep Spa, and Maximum Moisture, with all products ranging from £3-£5. Packed with high-performance ingredients such as hyaluronic acid, salicylic acid, and amino acids, the products are vegan-friendly, fragrance-free, cruelty-free, and contain no parabens, no phtalates, no essential oils, and no sulphates.

Alex collaborated with Primark to create a simple yet comprehensive line with the belief that "everyone deserves beautiful skin," explaining that she had always struggled to recommend her 175K followers [2] a full skincare line that offers effective formulas at an incredibly affordable price.

If you want to run into your local Primark and buy all 20 products, we don't blame you. But if you want to test the waters and start with a smaller selection, here are our favourites.