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Amazon Prime Day has officially kicked off, and the deals will make your jaw hit the floor. The sale goes from July 16 at 3 p.m. ET and will last all the way through July 17. We're especially amazed by all the beauty discounts, so we rounded up the very best options for you to choose from. Whether you love makeup or skin care, there's an alluring deal for everyone. Shop through them now — you only have one day!