Attimo in Italian mean's 'moment' and is aimed at a hip fashion-conscious young female audience (Which makes it-girl Dree the perfect choice.) The scent is set to launch in September and includes notes of nashi pear, lotus flower, frangipani flowers and peonies. A men's version is also said to be on the cards for 2011.
New ads are set to appear in print and television featuring Dree (the great-granddaughter of Ernest Hemingway) shot by photographer guru Craig McDean, wearing the brand's trademark red stilettos opening a gift containing the scent.
I'm excited to smell the fragrance! It sounds beautiful. I also think the campaign shot looks great. It certainly fits with the new sexed-up vibe which has been pervading in every fragrance ad from Tom Ford to Gucci's latest outing Guilty. (Talk about steamy. Ooh lala!)
Are you a fan of Ferragamo fragrances?
Photo courtesy of Salvatore Ferragamo