The scent was announced today and is Katy's first foray in to the fragrance world. The name is inspired by a recent Catwoman stage costume and is even going to be shaped like a cat! (Except in purple, typically, with jewels for eyes.)
Katy explained, “I’m a very lyrical-based person, and the whole ‘purr’ thing kept coming back — [the sound is in] perfume, perfect, even Perry if you say it a certain way."
Purr is set to go on sale in US store Nordstrom (£27) from November but is rolling out globally from 2011. It looks set to be a fruity number, too, with notes of peach, apple, bamboo and jasmine, with undertones of musk and sandalwood.
Katy said she worked hard to get the right mix: "My sense of smell is so important to me. A guy can walk into an elevator wearing Acqua di Gio, and I’m immediately like ‘You’re my first boyfriend.’ I want my fragrance to have that effect on people.”
Let's hope it will! Are you a fan of Katy Perry?