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Beauty Byte: Lush Prepare to Bare All

Lush have been ahead of the eco-beauty game for some time. The natural cosmetics store has recently been placing great emphasis on raising awareness about excessive packaging. They already use unusual items to pack out their gift sets (including popcorn!) but they are now reinforcing a warning of its effects on the environment.

To illustrate their point they are employing an eye catching strategy to keep consumers interested by getting some of its staff to only wear aprons! Sean Gifford, the brand's communications manager told WWD, “It’s very funny and irreverent and gets people to laugh. Once we get people to laugh they’re more receptive to the message.”

Gifford has already bared all for the campaign which kicked off in the UK last year and will now be in place across Europe and Australia.

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rickimc rickimc 8 years
That's pretty funny, but I would hate to be one of the employees. I agree with ohkate, though - we won't be seeing that in the States.
ThePerfectScore ThePerfectScore 8 years
I like the idea of an apron and boyshorts or something so its not so.... UGHHH "Assy"
Advah Advah 8 years
Last summer a girl at Lush was only wearing an apron (and briefs) - hehe my guy friend had to get out of the shop cause he couldn't stop staring. :D
sjtoliver sjtoliver 8 years
lol, it's definitely a good idea, though I agree the states might be a little too conservative about it.
ohkate ohkate 8 years
I don't really see that as going over well here in the states, especially the DC area. /:
swwonder swwonder 8 years
Hmmm, interesting. There's a very cute guy working at my local Lush...
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