Good news organic beauty fans! Next month The Organic Pharmacy is taking its dedication to natural beauty a step further with the launch of its first organic mascara. The new mascara is set to go on sale in all stores from April 1st (£19.95) and will be available in jet black or brown shades.
I'm a huge fan of the Organic Pharmacy already, so am excited to hear about this. The new mascara is five years in the making and is the latest innovation in the brand's blossoming organic makeup range. It's 60 percent organic and totally free from artificial colours, presevatives and fragrances and made using aloe and beeswax along with vitamin A and E.
I managed to get my hands on a sample and I am really impressed! The product applies just like a regular mascara and gives great length and body to lashes. It has a slightly thicker texture than mainstream mascara products, so I sense it may dry out quickly. It's also not waterproof, but the upside of that is that you're wearing a totally natural product. It would be great for people with sensitive eyes, too. What do you think – Are you a fan of natural beauty products?
Photo courtesy of Organic Pharmacy