Everybody deserves love, and that's why beauty brand Lush is using Valentine's Day to call on MPs to ban conversion therapy — with no exceptions. Plans to scrap the practice, which attempts to change or suppress someone's sexual orientation or gender identity, have been discussed in government for years, at one point to ban it for everyone except transgender people. The government has now stated it will ban all forms of conversion therapy in England and Wales, including those targeting trans people, but with an aim of passing it before the next general election (which might not be until Jan 2025). As such, Lush is calling upon the government to urgently ban it now.
If you walk past a Lush store between 10 and 16 Feb., you'll see its windows shedding light on the issue. The beauty brand has teamed up with Galop, the LGBTQ+ anti-abuse charity, to call on MPs to ban the abhorrent practice imminently. Customers will be able to scan a QR code in store to send a Valentine's e-card to their MP, encouraging them to have a heart and speak up on the issue.
In addition to it's V-Day collection, Lush is also launching a Limited-edition Heart-shaped Wash Card (£3), made from apple pulp and scented with grapefruit, which lathers up to give perfumed skin. It is stencilled with the words "Proud To Love You". All sales of the product will be donated to Galop.