We asked you, our trusted audience of beauty junkies, what you'd like to see in a makeup line. After 18 months of development, we're happy to announce that Beauty by POPSUGAR [1] is available now in select ULTA Beauty [2] stores! There are several categories of products with over 80 items overall, including liquid lipsticks, metallic eye shadows, and an out-of-this-world holographic lip topper! Beauty by POPSUGAR is cruelty-free and made without "nasty" ingredients, while incorporating the good ones. Watch to check out more, and leave a comment on what you're excited to try!