Forget deep wine-stained lips, this new purple that's been making it's way around England is bright, festive and playful. Take Gabriella Ellis from Made in Chelsea for example. Her metallic almost magenta shade brightens up her whole look. Then there's Jodie Williams who was spotted a couple of weeks ago at a benefit in Marylebone wearing a similar shade and Lia Toby in a darker, more matte tone, but also in the same fun colour family. Leave a comment to let me know what you think of this look and shop purple lipsticks and glosses here!