The best selling brand in the UK has taken a field trip to Bath and what they saw there completely rocked their world. Benefit Cosmetics owners Jane and Jean have been looking for a way to incorporate Jean's daughters Maggie and Anne into the family business. About two years ago, the girls visited Bath and were in awe of the Royal Crescent. The Row became the inspiration for the brand's latest launch; a trio of fragrances called Crescent Row.
The three scents are called Laugh With Me Lee Lee, Something About Sofia and My Place Or Yours Gina. They can can be worn separately or blended together, and the idea is that each of the fragrances take on their own personalities. Lee Lee is the lovely and prim homemaker who has a sweet and woody floral aroma. Sofia is captivating and dazzling with an oriental floral scent, whilst Gina is sensual and seductive — a woody oriental aura you can't miss.
The packaging also stayed within the family, as it was designed to look like a vintage pocket martini flask that Jane and Jean's great Aunt Ruth used to keep in her purse. When you open each box, you see the interior of the girls' homes, and on the outside, there's a poem capturing the essence of their character. The girls, however different, all live on the same street and are best friends. Isn't it just to cute for words?
Crescent Row launched yesterday on Oxford Street at Debenham's, and the 30ml eau de toilette's are available instore and online for £29.50. To read about the ingredients in each of the fragrances and to see images from the big Debenham's launch yesterday, read more.
- Laugh With Me Lee Lee: is the stable gal who has a steady boyfreind. She's the sweet one who bakes, cleans and loves to arrange flowers. The scent reflects her personality by containing notes of citrus, cassis, melon, jasmine, violet, lily, musk, amber, santal and blonde wood.
- Something About Sofia: is the confident romantic. She has a boyfriend, but he travels which allows her to remain slightly mysterious and mischievous. Sofia's scent has more sweet oriental notes like freesia, jasmine, lily, peony, skin musk, caramel, mango and vanilla bean.
- My Place Or Yours Gina: is provacative, sexy and she likes to flaunt what she's got! This scent is for someone who wants to be noticed as it's a blend of spicy pink pepper, tangerine, bergamot, raspberry, jasmine, lily, patchouli, tonka bean and vanilla.