Best 2018 Makeup Launches: Editor's Picks
The Ballots Are In: These Are the Best Makeup Launches of 2018
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2018 was huge — especially in beauty. Along with producing some of the most groundbreaking campaigns, the year rolled out formulas that wear longer and shine brighter, with textures and applicators we've never seen before. Between pretty palettes and lip products that look great on every skin tone, our editors have curated their picks for the best makeup products of the year.
See this year's highlights, ahead.
Benefit Cosmetics Bad Gal Bang! Mascara
"They say you always remember your first, and the first big mascara launch of the year was Benefit Cosmetics Bad Gal Bang ($25). I had a chance to test it out a few months ahead of time, and I fell in love with how it lengthened and volumized my lashes — people would stop me on the street to ask if I had lash extensions. That's major, IMHO. The formula is wetter than most, and I'm not usually a fan of silicone or rubber brushes, but this particular mascara coats each lash so perfectly. It adds that extra layer of 'oomph' to my look." — Kirbie Johnson, host and senior reporter, Beauty
Kat Von D Metal Crush Highlighter in Gold Skool
"I've been trying to switch up my makeup routine and experiment with bolder hues and more attention-grabbing finishes. Thanks to Kat Von D, I've found the ultimate statement highlighter. The Kat Von D Metal Crush Extreme Highlighter in Gold Skool ($30) is part of the makeup artist's 10-year anniversary collection and is a light, shimmering gold that's impossible to ignore. It looks gorgeous over my bronzed skin (I'm all about a good spray tan) and will definitely be added to my everyday essentials." — SS
