A decent beauty tip [1] can sometimes be hard to come by if you're not looking in the right places. But thanks to social media, we can find some of the best advice on how to look photo-ready at all times just by scrolling. Whether you're on a mission to finally nail that "no makeup" makeup look or you're searching for the best products for your hair type, these black beauty influencers [2] are people you're definitely going to want to keep on your radar.
Jackie Aina
Instagram: @jackieaina [3]
Why you should follow her: Uh, have you seen her page? In addition to absolutely slaying everything she does, Jackie Aina — dubbed Aunt Jackie by her fans — is known for giving out helpful makeup, fashion, and skincare tips via her often hilarious YouTube videos while also providing honest feedback to brands [4] that are lacking in their product offerings for women of colour.
Patricia Bright
Instagram: @thepatriciabright [5]
Why you should follow: We'll never say no to a beauty tip or two, but it's the personality and sense of humour [6] that Patricia Bright injects into all of her YouTube videos [7] that make us love watching her so much more.
Chime Edwards
Instagram: @chimeedwards [8]
Why you should follow her: Chime Edwards is an expert of sorts on all things natural hair care, and she posts some of the most helpful tutorials [9] and product reviews [10] you can find.
Raye Boyce
Instagram: @itsmyrayeraye [11]
Why you should follow her: Anytime you're looking to create a photo-ready look on a budget, this is who you should turn to. Whether she's testing out high street foundations [12], telling us about the best highlighters [13], or creating a full face using drugstore products [14], Raye Boyce is the queen of making inexpensive products look high-end [15].
Teaira Walker
Instagram: @teairawalker [16]
Why you should follow her: Teaira Walker's pretty transparent about her life outside of vlogging, but aside from that, she can teach you about anything from how to take your look from day to night [17] to how to flawlessly install a lacefront wig [18].
Alissa Ashley
Instagram: @alissa.ashley [19]
Why you should follow her: On top of consistently creating some of the most flawless looks we've ever seen, she's also been known to use her platform to give unbiased feedback to brands and to speak out against companies that offer limited foundation and concealer shade ranges. Bonus: she has a twin sister with equally impressive makeup application skills.
Ellarie
Instagram: @ellarie [20]
Why you should follow her: Ellarie's short and to-the-point Instagram videos are mesmerising and often difficult not to watch on a loop. And if that doesn't sell you enough, a good chunk of her videos feature cameos by her adorable daughter Yoshidoll [21], who's gained a hefty Instagram following of her own in recent years.
Nyma Tang
Instagram: @nymatang [22]
Why you should follow her: Through a series on her YouTube channel called "The Darkest Shade," [23] Nyma Tang often tests out the darkest foundation and concealer shades made by a number of brands to see if they match her skin tone. In some cases, they don't, and the series itself is an important reminder of how underrepresented women and men of darker skin tones are in the beauty industry.
Whitney White
Instagram: @naptural85 [24]
Why you should follow her: Whitney White is one of the OGs who popularised natural hair vlogging over the years, and even after nearly a decade of her subscribers tuning in for her 4a and 4b haircare tips [25], she still delivers quality content that's always worth the watch.
Cydnee Black
Instagram: @cydbee [26]
Why you should follow her: Her page features a nice mixture of honest product reviews, hair and makeup tutorials, and themed, personal videos that are always a joy to watch. She also has a pretty mesmerising set of eyes, in case you didn't notice.
MakeupShayla
Instagram: @makeupshayla [27]
Why you should follow her: When it comes to black beauty YouTubers, Shayla is one of the OGs, and she has dozens of tutorials and a handful of successful collaborations with popular brands to prove it.
Shalom Blac
Instagram: @shalomblac [28]
Why you should follow her: A burn survivor [29] with scars covering most of her face and shoulders, Shalom Blac uses her love of makeup to connect with her 1.2 million YouTube subscribers, most of whom admire her for consistently being honest about her appearance [30] and highlighting the importance of having inner beauty and being confident in your own skin.
Aaliyah Jay
Instagram: @aaliyahjay [31]
Why you should follow her: Aaliyah [32] Jay is one of the most popular black beauty vloggers out there thanks to the handful of years she's spent giving us her trusted beauty tips [33] alongside some candid looks into her life behind the tutorials [34].
Monicastylemuse
Instagram: @monicastylemuse [35]
Why you should follow her: Because she can give you an honest review of a trendy new product and teach you how to look like a walking Instagram filter [36].