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With the emergence of "clean" beauty brands, it's no wonder that natural skincare ingredients are making a comeback. One old-school skin staple that belongs in everyone's skincare arsenal. Despite the many varieties of clay and their different qualities, their universal benefit in skin care is that they purify the skin by drawing out impurities and toxins without completely stripping it of its oils. If you're new to this ingredient read on for four masks that are absolute must tries.