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I'm a natural brunette, and I bleach my hair platinum blond about once every three months. I love everything about the process — even the itchy scalp (it reminds me that good things are yet to come!)
Well, I love everything except for that pesky little moment when, after you spend half your rent on a double process, you realise you've got to spend even more cash to maintain the look with a purple shampoo.
The good news for anyone who's trying to look bougie on a budget is that there are plenty of affordable drugstore options that really work. See my under-$15 favourites, ahead.