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Best Drugstore Purple Shampoos Under $15

These 4 Outstanding Drugstore Purple Shampoos Have Saved Me Tons of Money

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I'm a natural brunette, and I bleach my hair platinum blond about once every three months. I love everything about the process — even the itchy scalp (it reminds me that good things are yet to come!)

Well, I love everything except for that pesky little moment when, after you spend half your rent on a double process, you realise you've got to spend even more cash to maintain the look with a purple shampoo.

The good news for anyone who's trying to look bougie on a budget is that there are plenty of affordable drugstore options that really work. See my under-$15 favourites, ahead.

OGX Hydrate & Tone Reviving & Lavender Luminescent Platinum Shampoo

I'll go so far to say that the OGX Hydrate & Tone Reviving & Lavender Luminescent Platinum Shampoo ($6) is the best six bucks I've ever spent — and yes, I've had a chalupa supreme. It smells like a glam grandmother's dream (lavender and chamomile: yes, please), plus it's made with sun filters to protect your hair and keep things shiny.

OGX Hydrate & Tone Reviving & Lavender Luminescent Platinum Shampoo
$6
from target.com
Buy Now

Kristen Ess The One Purple Shampoo

Celebrity hairstylist Kristen Ess isn't wrong — this shampoo is The One ($12). Sometimes I'll purposefully wash my hair a lot with it to get a cool faded, pastel look. If I want to keep things more vibrant, I'll go five days before washing again. However I use it, the final effect is always purposeful, and never brassy.

The One
$12
from target.com
Buy Now

Clairol Professional Shimmer Lights Blonde & Silver Shampoo

I stole a bottle of this Clairol Professional Shimmer Lights Blonde & Silver Shampoo ($9) from a dude I was dating who was going grey — he swore it helped bring out brighter tones. I've found it also works to dim the appearance of super-dark roots. (Though that's a look, too.)

Clairol Professional Shimmer Lights Blonde & Silver Shampoo
$9
from target.com
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L'Oréal Paris Ever Pure Blonde Shampoo

If you've been slacking on using a purple shampoo (been there), and begin developing some brassiness, call in the big guns. This L'Oréal Paris Ever Pure Blonde Shampoo ($7) will do its best to neutralise the dullness, STAT.

L'Oréal Paris Ever Pure Blonde Shampoo
$7
from target.com
Buy Now

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