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It definitely wasn't Kim Kardashian — the skincare brand Farsáli made ugly-crying chic. If you follow makeup at all (or have an Instagram account), you've probably seen people dab drops of Unicorn Essence ($54) underneath their eyes to mimic teardrops. The oily serum is beloved for giving a velvety-soft texture that smooths the look of any makeup you layer over it, which results in a more natural, effortless coverage.
We love Unicorn Essence, but don't think that sole product's rampant popularity and tendency to sell out makes Farsáli a one-hit wonder. Founded by Sal Ali, a husband who wanted to give his wife more beautiful products (and I can't even get a text back . . . ), the skincare label contains a trio of other amazing offerings.