"In a perfect world, there would be a hair product that would ___." Maybe for you that blank is a serum [1] that cuts blow-dry time in half. Perhaps, it's a mask you can throw on before you head to work to moisturise your hair [2] all day. Regardless of what it is, if you've dreamt it up, chances are, it's on this list.
September's best hair care launches are full of innovations that make styling your hair and giving it the R and R it needs that much easier, and we've asked editors to share the ones they love the most. Check them out ahead.
Bumble and Bumble Glow Blow Dry Accelerator
"I'm sorry, but do you know anybody who wouldn't want to reduce their blow-dry time? On the days I'd rather skip the arm workout (so . . . every day?), I'm especially grateful I found the Bumble and Bumble Glow Blow Dry Accelerator [3] ($32). It sprays on like a fine hairspray to evenly coat the hair, but without the stick or hold, and knocked at least two minutes off my regular 10-minute drying routine." — Kelsey Castañon, senior beauty editor
Davines The Restless Circle Mask
"As someone who is frequently travelling, I love Davines's individually packaged hair masks and bring one wherever I go. The Davines The Restless Circle Mask [4] ($10), however, is slightly different from most hair masks because it has an invisible formula, meaning you can apply it as a prewash treatment and go about your day. I love using it on the weekends for added body and hydration." — Jessica Harrington, assistant editor, Makeup.com and Skincare.com
KMS Moist Repair Style Primer
"I'm always looking for sneaky ways to get more moisture into my haircare routine without weighing down my fine hair. The KMS Moist Repair Style Primer [5] ($25) is ideal because there's both an in-salon treatment version that lasts through seven washes and an at-home version for maintenance that last two to three. It doesn't feel like I have another product in my hair, but it's definitely there, creating just the right amount of softness and hiding my split ends." — Dawn Davis, senior content director, Beauty
Joico JoiFull Volumizing Shampoo
"As someone with fine hair, I practically sprint any time a hair product incorporates words like 'full,' 'volume,' or even 'body' onto its packageing, and yet, many end up being a big disappointment. Not the Joico JoiFull Volumizing Shampoo [6] ($31). It goes on like a gel, instantly inflates the hair, and smells like a fruity-floral heaven. No wonder Lady Gaga [7] (according to her longtime hairstylist Frederic Aspiras [8]) likes it." — KC
DrybarThe Baby Brush Crush Mini Heated Straightening Brush
"I've long loved the convenience of heated brushes for the time saving benefits of simply running it through my hair and looking like I have a professional blowout. Unfortunately, my go-to one isn't travel friendly. Luckily, DryBar solved that problem by creating The Baby Brush Crush Mini Heated Straightening Brush [9] ($59), which allows me to throw it in my tote bag for weekend trips without taking up a lot of space. Now I can have sleek hair even when on the go." — Sarah Siegel, assistant editor, Beauty
Oribe Serene Scalp Exfoliating Scrub
"The Oribe Serene Scalp Exfoliating Scrub [Array] ($52), which hits the brand's website on Sept. 3, is the R and R my dry scalp needed. The cooling gel is housed in a chic, millennial pink bottle that I'm proud to display in my shower. It uses glycolic acid as its exfoliator to gently slough off the dead skin and flakes, leaving my scalp feeling deeply cleansed. The best part: it has the same luxurious scent as the rest of the products in collection." — Jesa Marie Calaor, assistant editor, Beauty