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Fashion brands are finally recognising the buying power of millennial Muslim women; some are even catering to the market by introducing hijab clothing lines. The beauty industry has also taken notice, and there's been a bit of a revolutionary progression with nail polishes that has changed the game completely for Muslim women.
If you have no idea what I'm talking about, let me break down what nail polish can possibly have to do with being a Muslim. In the religion of Islam, followers are to pray five times a day, and the first step in praying is ablution or cleansing oneself thoroughly with water. Water is unable to permeate traditional nail polish, and because it creates a barrier, the nails aren't considered clean enough to pray with. Therefore, the majority of Muslim women who pray regularly tend to refrain from using any type of nail polish.
Halal nail polish formula is water- and air-permeable, making it much easier for women to perform ablution and prayers. This development has been a real game changer for Muslim women across the globe!
Check out the latest brands making headway with new technologies that are allowing Muslim women to finally get their nails done.