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I wish I could be one of those effortless, Goop-y ladies whose skincare regimen only includes beyond-clean ingredients like purified air, CBD oil, and good vibes. But alas, I am a busy woman with the attention span the length of Kanye's "poopity-scoop" song, and I rarely read labels long enough to know what's in my favourite products. I know I should care more about what I put on my face — yucky preservatives such as parabens are alleged to disrupt hormone production, penetrate skin, and perhaps even lead to serious problems such as cancer or fertility issues. (For what it's worth, the FDA has not found any harmful effects of parabens in cosmetics).
I recently made an exception to my no-natural rule when I discovered Herbivore. You see, while I am not snobby with my ingredients, I am a princess when it comes to making my medicine cabinet as pretty as it can be. The nontoxic brand founded by a husband and wife duo out of their Seattle kitchen comes wrapped up in damn fine-looking packageing, and my bougie tastes could not resist the minimalist aesthetic.
I made the right move — after trying Herbivore, my face is still clear, smooth, and bright, thanks to zero gross stuff. I'm one step closer to being the willowy, willow bark-loving natural skincare queen Gwyneth Paltrow always wanted me to be. Read on to see the hardest-working Herbivore products out there.