Best New Beauty Products of 2018
16 Brand New Beauty Products That'll Make Your Routine Hella Fun
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Beauty brands are coming out of the 2018 gate hot with launches that aren't just useful, but that are also super fun to play with and pretty to look at. From a holographic face mask inspired by unicorns to a primer that smells like Push Pops, from a sheer moisturizer that's made with watermelon juice to an ultraplayful rainbow palette, you — and your vanity — are going to look so good.
1 Milk Makeup Luminous Blur Stick
Milk Makeup has taken its beloved Blur Stick and added a spoonful of luminosity to bring you its Luminous Blur Stick ($36). Apply this vegan primer after your sunscreen to create a pearly, golden matte glow underneath your foundation — or simply wear it alone if that's more your style. And, bonus: it totally smells like an Orange Creamsicle Push Pop.
2 IGK Foamo Holographic Hair Foam
Blue sea kelp and moonstone extract join forces in IGK's newest product launch: Foamo Holographic Hair Foam ($22). It comes in two options: Meteor, which color shifts between blue and purple, and Moon Rock, which color shifts between pink and teal. Just dispense a little bit onto your fingers, then apply to the parts of your hair that you want to affect.
3 Glow Recipe Watermelon Pink Juice Moisturizer
Last year, Glow Recipe's Watermelon Glow Sleeping Mask ($22) sent skincare junkies into a frenzy when it hit the shelves. This year, its Watermelon Pink Juice Moisturizer ($38) is doing the same. Like its predecessor, the moisturizer is ultra light and infused with vitamin-packed watermelon extract (which makes it smell divine). It also contains hyaluronic acid to plump and a handful of antioxidant-rich botanicals to nourish and protect.
4 Too Faced Life's a Festival Rainbow Palette
There are so many glorious items in Too Faced's Life's a Festival Collection, including its Rainbow Palette ($42), pictured here, which features a range of duochromatic, pearlescent, and creamy matte eye shadows and a palette-exclusive Unicorn Tears highlighter.
The range also includes a Unicorn Tears Bronzer, Rainbow Strobe Highlighter, La Creme Mystical Lipstick, Unicorn Horn Highlighting Stick, Festival Refresh Spray, Magic Crystal Lip Toppers, a Magic Rainbow Strobing Brush, and a pair of sweet H0les Sunglasses.
5 Nest Fragrances Wisteria Blue EDP
Let's come back down to earth for a second to talk about Nest Fragrance's newest, and much-anticipated, EDP launch: Wisteria Blue ($27-$72). Perhaps one of the most whimsical flowers you can find in a garden, Wisteria is a sweet, delicate white floral that's native to Asia. In Wisteria Blue, it's blended with hearty Bulgarian rose, dreamy jasmine, and chilled water essence.
6 Tarte Knockout Tingling Treatment
Tarte was not messing around when formulating its newest product, Knockout Tingling Treatment ($39). It's made with a whopping 10 percent salicylic and lactic acid concentration, along with niacinamide, sulfur, and glycerin. You apply it at night as a toner to chemically exfoliate dead cells, zap zits and excess oil, reduce fine lines, and hydrate. It was also carefully formulated to rebalance your skin to the appropriate pH level (5.5).
7 Benefit BadGal Bang! Volumizing Mascara
If you're in the market for a new mascara and you're craving some serious drama, Benefit's gotchu. The brand is known for its killer lineup of mascaras, and BadGal Bang! Volumizing Mascara ($24) is no exception. It's a thick and juicy, flake-free formulation that liberally coats lashes — without going into the clump zone — to create a noticeable boost in volume and length. Plus, it lifts your lashes to insane heights, thanks to aeroparticle technology that's straight from outer space.
8 Herbivore Pink Cloud Rosewater Moisture Crème
For bouncy, hydrated skin that smells like you've just bathed in a rose petal-doused bathtub, reach for Herbivore's new Pink Cloud Rosewater Moisture Crème ($48). As you might have guessed, it's formulated with calming rose water, which is naturally rich in antioxidants. It also contains white tea and rice extracts to minimize the appearance of fine lines and hyperpigmentation, hyaluronic acid to plump, and ultrahydrating kukui oil.
9 R+Co Acid Wash ACV Cleansing Rinse
Habitual dry-shampooers and hair-product users will definitely find R+Co's Acid Wash ACV Cleansing Rinse ($32) a handy item to have in their beauty arsenals. It quickly nixes product buildup without harshly stripping your hair of its natural oils. The results are supershiny strands, a calmed scalp, and silky hair you can run your fingers through.
10 Glossier Solution
Since launching in December, Glossier's Solution ($24) has received numerous double-thumbs-up reviews from both beauty editors and everyday users. The product combines a 10 percent blend of four acids — lactic, glycolic, salicylic, and gluconolactone (a polyhydroxy acid) — to chemically exfoliate skin. The result is a softer, brighter, clearer complexion in four weeks.
11 Secret Freshies On-the-Go Antiperspirants
It's safe to say that many of us have left the house, only to realize halfway into the commute that we forgot to swipe on deodorant. You could stop at a pharmacy or commit to smelly pits . . . or you could reach in your bag for a handy, purse-size deodorant. Secret Freshies Invisible Solid Antiperspirant Deodorant ($5) is tiny enough to discreetly carry around, solving this problem that far too many of us have endured over the years.
12 St. Ives Cleansing Sticks
Whether you're traveling or heading to the gym, face wash is yet another item that'd be nice to take with you on the go. St. Ives Cleansing Stick ($8) is spill-proof and leak-proof, and it gently cleans your skin while softening. It comes in three options — Apricot & Manuka Honey, Cactus Water & Hibiscus, and Matcha Green Tea & Ginger — and each is formulated with 100 percent natural coconut oil.
13 Micellar Makeup Removing Wipes
Micellar water works by attracting dirt, grime, and makeup to tiny micelles (cleansing oil molecules) and gently lifting them off your skin. While we typically see this in cleansing water form, Collab (a new-to-the-USA drugstore brand) has formulated Micellar Makeup Removing Wipes ($7) that are amazing. The silky cloths have been infused with micellar water, and they're great for on-the-go cleansing. Keep a pack in your purse, gym bag, suitcase, and nightstand.
14 I Dew Care Sugar Kitten
If anything, 2018 is proving that the masking craze has merely revved its engine. You can expect a lot of fun options this year, and I Dew Care is happy to start things off right with its Sugar Kitten Hydrating Holographic Peel-Off Mask ($23). It moisturizes, exfoliates, and helps your skin retain more moisture, and it contains holographic mica that makes for a seriously fun #selfie moment.
15 INC.redible Jelly Shot Lip Balm
INC.redible's Jelly Shot ($10) is a seriously hydrating lip balm that's brand new to Sephora's shelves. It comes in four options: Ex-Revenge (clear with 24-carat gold), Just Be Me (pictured), It Was Only a Kiss (lilac), and Watch Me Go (pH-reactive green). Each features a tiny flower at the base and is made with avocado oil, rice bran oil, and vitamin E.
16 Dr. Jart Shake & Shot Rubber Firming Mask
Nope, it's not a beverage — it's Dr. Jart's Shake & Shot Rubber Firming Mask ($12). To use, combine the two packets together in the cup, cover and shake, and then apply the mixture onto your face with the provided spatula. It won't harden completely but will instead turn into a rubbery, jiggly consistency that firms skin, improves elasticity, and hydrates. Talk about an experiential skincare moment!
