Bloom, 4 Langley Court
Perfume shopping is hard. Being bombarded with spritzers the second you walk through the doors of a department store doesn't help matters. Your nose gets confused, and you might like something you try but then half an hour later you realise it smells of cabbage. Plus, there's all the different types: what is the difference between eau de toilette and eau de parfum, exactly? It's a tricky game, but when you get it right, perfume shopping can be endless fun, and luckily, our capital has no shortage of beautiful places to find your perfect perfume partner. Whether you're looking for a special signature scent or you're just shopping around, follow your nose to one of those brilliant perfume shops across London.