We're all guilty of going into our local Superdrug with the intention of getting cotton buds, deodorant, and nothing else but coming out with an entirely new beauty routine. There's nothing quite like getting a couple of impulse beauty purchases. And luckily for your purse, there are plenty of bargains hiding in the Superdrug aisles that are under £10, meaning that your not-so-budgeted-for-purchases won't hurt your bank account too much.
But with so many products on the Superdrug shelves, it can be a bit of an overwhelming store, which is why we're here to help. We've rounded up some of the our favourite budget products, including a £3 serum from Superdrug-owned brand Simply Pure, which reviewers swear by, a heat-reactive nail polish, and a lamellar water treatment that might just replace your regular conditioner for good.
Whilst we wait with huge anticipation for a Sephora to magically appear on every high street in the country (let's face it, it's not going to happen), Superdrug is one of the best places to head for hidden beauty gems, as well as the every day basics [1]. Ahead, shop some of our current favourite beauty products under £10 at Superdrug.
Makeup Revolution Fast Base Foundation Stick
The Makeup Revolution Fast Base Foundation Stick [3] (£5) can be used as a foundation, contour stick, and concealer, making it great for travel. The range comes in 18 shades with varying undertones and gives a dewy, medium coverage finish. Oh, and did we mention it's incredibly easy to use?
Superdrug Naturally Radiant Hot Cloth Face Cleanser
If you're a big fan of hot-cloth cleansers but don't have the budget to try some of the other fancier brands, Superdrug has a cheaper option: Superdrug Naturally Radiant Hot Cloth Face Cleanser [4] (£7). This cleanser has a creamy formula packed with cocoa butter and fruit extracts to hydrate, cleanse, and gently exfoliate the skin.
Me+ 100% Squalane Booster
The Me+ 100% Squalane Booster [5] (£7) is a new must-have in my skincare stash. I use it three times a week to help maintain hydration without overloading my skin with oils. It's 100 percent plant-derived squalane and is super lightweight, making it a great option for most skin types.
L'Oréal Paris Elvive Dream Lengths Wonder Water
If you find traditional conditioner weight your hair down, you'll love the L'Oréal Paris Elvive Dream Lengths Wonder Water [6] (£10). Its secret ingredient is lamellar water. Lamellar water — which is a L'Oréal Paris patent — and "is a technology that targets the damaged areas of the hair by depositing concentrated active ingredients (such as amino acids and proteins) that are beneficial to repairing strands," cosmetic chemist Esther Olu [7] previously told POPSUGAR. [8]
Maybelline Cheek Heat Blusher Pink Scorch
The Maybelline Cheek Heat Blusher Pink Scorch [9] (£9) is a gel-cream formula that contains water-infused colour pigments, making it lightweight, sheer, and easy to build. It's a great option if you don't want to faff around with lots of brushes and blending — all you have to do it tap it on your cheeks and go.
Neutrogena Hydro Boost Express Body Spray
Body hydration is often an overlooked part of any beauty routine, but it's also one of the most important. A moisturising lotion spray, like the Neutrogena Hydro Boost Express Body Spray [10] (£5), is one of the easiest and quickest ways to keep the body hydrated after jumping straight out of the shower. (Life hack: you can also stick it in the fridge during the Summer to help cool yourself down after stepping out of the shower.)
Avène Cicalfate+ Restorative Cream Sensitive Skin
Avène Cicalfate+ Restorative Cream Sensitive Skin [11] (£8) is a staple for anyone who experiences incredibly dry skin. It works to extreme dryness and conditions like eczema. The formula is rich, thick, and intensely hydrating.
St. Moriz No Mess Clear Gradual Tan Mousse
Want a tan without all the stains and streaks? Consider St. Moriz No Mess Clear Gradual Tan Mousse [12] (£5, originally £7) for a gradual tan that won't get any tan transfer onto your bed sheets.
Bloom Orange Rose and Amber Body Lotion
If you're looking for a new body moisturiser, Bloom Orange Rose and Amber Body Lotion [13] (£4) is an affordable and sweet smelling option, thanks to notes of rose, sandalwood, and amber.
Imbue. Curl Inspiring Conditioning Leave-In Spray
Imbue. Curl Inspiring Conditioning Leave-In Spray [14] (£8) is designed to detangle, moisturise, and refresh kinks and curls. Formulated with coconut, cupuaçu and camellia, this conditioner works best for curl types 3A-4C.
Nails Inc Thermochromic Polish in Hotter Than Hot
Sure, regular nail polish is great but there are no shades quite as fun as heat-reactive nail polish. Nails Inc Thermochromic Polish in Hotter Than Hot [15] (£9) is as cool as it is pretty with a baby pink to white hue.
E.L.F Poreless Putty Primer
E.F.L Poreless Putty Primer [16] (£8) has already become a best-seller for E.L.F thanks to its velvety texture, which under makeup gives a smooth, flawless finish.
Gillette Venus Swirl Razor
When it comes to razors, you just want a product you can rely on that doesn't break the bank. Gillette Venus Swirl Razor [17] (£6) is exactly that. Plus with it's flexi-ball handle, it's super easy to use and even helps to prevent any small razor cuts.
Acnecide Face Gel Spot Treatment Benzoyl Peroxide
Acnecide Face Gel Spot Treatment Benzoyl Peroxide [18] (£8), which was previously only available over the counter, is now available to buy online and on the shelves. Containing 5 percent benzoyl peroxide, this product helps to reduce bacterial and excess oils for those dealing with mild acne. POPSUGAR spoke with Dr Sophie Shotter [19] to understand exactly who should use the treatment and how best to use it.
CeraVe Hydrating Cleanser
If you ask any beauty editor what their all-time favourite products are, we can almost guarantee CeraVe Hydrating Cleanser [20] (£9.50) is in the list. It's unfussy and uncomplicated but works an absolute treat. This cleanser has a creamy gel texture that helps to cleanse skin gently whilst hydrating.
NYX Professional Makeup Born To Glow Concealer
NYX Professional Makeup Born To Glow Concealer [21] (£9) is a concealer, highlighter, and possibly even contour all in one. The creamy formula makes concealing imperfections easy and the built-in sponge applicator makes blending a doddle.
Revolution Re-Loaded Velvet Rose Eye Shadow Palette
The 15 powders in the Revolution Re-Loaded Velvet Rose Eye Shadow Palette [22] (£5) are all incredibly pigmented — and ridiculously wearable. It's a mix of shimmers and matte shades for the ultimate affordable rose gold palette.
Maybelline Colour Tattoo 24 Hour Eyeshadow
Maybelline Colour Tattoo 24 Hour Eyeshadow in On and On Bronze [23] (£5) is the perfect everyday eye colour when you want to use eye shadow but don't want a full glam look.
Cantu Avocado Leave In Condition Cream
If breakage is your number one hair concern, consider Cantu Avocado Leave In Condition Cream [24] (£7). This hard-working formula contains pure shea butter and avocado and olive oil to prevent split ends and breakage, as well as adding shine.
Makeup Revolution Luxury Banana Powder
You've probably seen banana powder all over Instagram used by makeup artists to bake makeup. [25] Makeup Revolution Luxury Banana Powder [26] (£5) is a great place to start; it gives a matte finish and is great for contouring.
L'Oréal Paris Infallible Priming Base
Here's a little secret: L'Oréal Paris Infallible Priming Base [27] (£8) has been compared to Smashbox's pricier option as it both evens out texture and gives skin a matte finish without drying it out or making the T-zone oily-looking.
Superdrug Simply Pure Hydrating Serum
Superdrug Simply Pure Hydrating Serum [28] (£3) is a £3 bottle of magic. Reviews claim that it is Superdrug's "best-kept secret" and plead with the high street store to never discontinue it.
John Frieda Frizz Ease Original 6 Effects Serum
John Frieda Frizz Ease Original 6 Effects Serum [29] (£7) is an oldie but goodie. There's a reason this is a staple in a lot of people's hair care routines, mine included. If you aren't one to faff with multiple hair serums, grab this on your next trip to Superdrug.
Real Techniques Miracle Complexion Makeup Sponge
Real Techniques Miracle Complexion Makeup Sponge [30] (£6) is a staple for any foundation-wearing makeup lover. It promises a flawless base that's supereasy to achieve.
Collection Lasting Perfection Concealer
Collection Lasting Perfection Concealer [31] (£4) is the budget concealer that many makeup artists and beauty editors rave about. It's medium-to-high coverage and delivers on its promise of being long-lasting. At just £4 a tube, it's worth a try.
Superdrug Vitamin E All Over Body Cream
Superdrug Vitamin E All Over Body Cream [32] (£3) is incredibly lightweight, absorbs quickly, and unlike a lot of body creams, it doesn't have a strong scent. Thanks to the huge tub, this £3 pot will last you forever, perfect year-round.
Garnier Skin Naturals Micellar Cleansing Water
Garnier Skin Naturals Micellar Cleansing Water [33] (£8) is one of the best-value micellar waters around. It takes eye makeup off with no trouble, it isn't harsh on skin, and a little goes a long way.
Bondi Sands Self Tan Application Mitt
When it comes to a fake tan, it's not all about the product. A good fake tan mitt is the key to a streak-free application. Bondi Sands Self Tan Application Mitt [34] (£6) is double sided so it doesn't soak in all of the product, and it can be washed easily for continued use.
Shea Moisture Superfruit Conditioner
Keep your hair tangle-free with Shea Moisture Superfruit Conditioner [35] (£10). The antioxidant-rich conditioner is suitable for all hair types and gives a boost of hydration. (Also, we appreciate the large bottle and superconvenient pump.)
Collection Speedy Highlighter Pearl Sheen 1
Collection Speedy Highlighter Pearl Sheen 1 [36] (£4) is a great product if you're a newbie to using highlighter. The solid stick turns into a creamy formula when applied to the skin, giving cheekbones a lit-from-within glow without all of the glitter from a powdered highlighter.
Colgate Charcoal Bamboo Toothbrush Soft
Next time you're rushing off on holiday and don't want to take your hefty electric toothbrush, consider Colgate Charcoal Bamboo Toothbrush Soft [37] (£4). This reasonably priced toothbrush is made from bamboo and will help reduce plastic waste.
L'Oréal Paris Superliner Perfect Slim Eyeliner
L'Oréal Paris Superliner Perfect Slim Eyeliner [38] (£7) has a superslim tip, which gives precision while being easy to use.
So…? Pure and Clean Hand Gel
Carrying hand sanitiser has become more important than ever, however there's no denying that a lot of them smell, well, like pure stinky alcohol. But luckily for us, there are plenty of options that smell much nicer. One of our favourites is the So…? Pure and Clean Hand Gel [39] (£1.50) not only does it keep our hands free from bacteria, but it also makes our nostalgic hearts sing. Plus, it's non-sticky, small enough for your bag, and is cheap as chips.
Kiss Soak Off Remover Caps
Found yourself unable to head to the nail salon to get your gels removed? You need the Kiss Soak Off Remover Caps [40] (£7). Whilst there's nothing quite like seeing a professional, your next best thing is making sure you've got tools to help make your life easier for removing those stubborn gels. The best part is these are touchscreen compatible, so you can still scroll while they're soaking.
Simple x Little Mix Oil-Free Eye Make-Up Remover
It might not be the most exciting purchase, but eye makeup remover always comes in handy and this Simple x Little Mix Oil-Free Eye Make-Up Remover [41] (£2, originally £4) isn't only effective, it's cute too thanks to the Little Mix Choose Kindness packaging. [42]
Max Factor Masterpiece Xpress Quick Dry Berry Cute
We just can't get enough of berry shades for the winter months and adore the Max Factor Masterpiece Xpress Quick Dry Berry Cute [43] (£6) because it has a high-shine, beautiful colour, and only takes 60 seconds to dry.
Pantene Hair Multiplier Hair Treatment with Biotin
Pantene Hair Multiplier Hair Treatment with Biotin [44] (£5, originally £10) is specifically designed for fine and thinning hair to give the appearance of fuller and thicker-looking hair. Not only does it make hair appear fuller, but it also helps to thicken existing strands, too, thanks to its combination of Pro-V science, biotin, vitamin B3, and panthenol.
Olay Cleanser Nourishing Cleansing Balm Dry Skin
If silky smooth skin is what you're after from a cleanser, try Olay Cleanser Nourishing Cleansing Balm Dry Skin [45] (£4). This balm-cream hybrid melts makeup away and clear grime leftover from the day whilst also hydrating even the driest of skin types.
Dove Nourishing Secrets Cacao Butter & Hibiscus Lotion
Sometimes you don't want a fancy body cream but rather one that moisturises, soaks into the skin well, and smells good. That's exactly what you'll get with the Dove Nourishing Secrets Cacao Butter & Hibiscus Lotion [46] (£6). Say goodbye to dry skin this winter.