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If you're new to ColourPop, the beauty brand's site can be a little overwhelming. Since launching in 2014, the crazy-affordable brand has expanded its line to offer creamy and matte lipsticks, pigmented eye shadows, shimmery highlighters, and more — yep, way more. With product prices ranging from $5 to $6 for most individual products and up to $35 for some sets, it's also easy to buy in bulk. There are even reoccurring sales! So where do you start? Take a deep breath and keep reading to see which products you should add to cart.