There are a whole rainbow of colours to chose from when it comes to purchasing beauty products, so what's so special about purple? For one, the regal hue — once reserved solely for giant purple people eaters (or your mom at a party in the '80s [1]), is currently everywhere now. (It doesn't hurt that Pantone named Ultra Violet its colour of the year for 2018 [2]).
From your highlight [3] to your eyelids [4], beauty brands are hitting us with that purple good good — and we're not complaining. See our favourite offerings ahead.
MAC Liptensity Lip Pencil in Hellebore
This is not your aunt-in-the-'90s' lip liner. Instead, the Liptensity Lip Pencil in Hellebore [6] ($21) is a creamy, uberpigmented option that has a slanted tip, which makes purple-fying yourself easy. Whether you're comfortably perched in front of your vanity mirror or squinting at your reflection on a crowded subway car, you'll make a perfect line every time!
Fenty Beauty Match Stix Shimmer Skinstick in Unicorn
This magnetized Fenty Beauty Match Stix Shimmer Skinstick in Unicorn [7] ($25) can be used as a highlight, blush, bronze, and even to find the jewelry you lost in the bottom of your purse [8]. It's truly an "able to leap tall buildings in a single bound"-type sitch with these multi-purpose chubbies.
Givenchy Noir Couture Mascara in Waterproof Purple
Sure, you could reach for your standard black-lash enhancer, or you could be a total boss and wear this Givenchy Noir Couture Mascara in Waterproof Purple [9] ($33). It's made of curved fibers that latch on to your lashes to make things look curved, stretched, and totally separated (read: no spidery effect here). Plus, the formula contains a Lash Booster Expert Complex and cotton nectar that serves as a healthy strengthening treatment.
NYX Cosmic Metals Lip Cream in Asteroid Aura
Need a non-drying liquid lipstick, stat? Make it purple with this NYX Cosmic Metals Lip Cream in Asteroid Aura [10] ($7). This drugstore lippie smooths, coats, and hydrates lips without sacrificing an intense, pigmented, shimmering color.
Tom Ford Beauty Boys & Girls in Georgie 12
Tom Ford Beauty is loved for its lipstick, which is some of the longest-lasting out there. To get your purple fix, opt for this mini-sized Tom Ford Beauty Boys & Girls in Georgie 12 [11] ($36). Think of it as "Barney, the Dinosaur, but make it fashion."
Popwhite Whitening Primer + Toothpaste
Consider this Popwhite Whitening Primer + Toothpaste [12] ($24) a purple shampoo for your mouth. Since purple and yellow are colors that cancel each other out, this peppermint and coconut oil-infused product erases any stains to brighten your teeth.
Lauren B Beauty Nail Couture in South of the Blvd
Match your mani to your all-purple-everything beauty look with this regal Lauren B Beauty Nail Couture in South of the Blvd [13] ($18).
Urban Decay All Nighter Long-Lasting Makeup Setting Spray
OK, naysayers, I know this Urban Decay All Nighter Long-Lasting Makeup Setting Spray [14] ($32) isn't actually purple. But it comes in a lilac-scripted bottle, and it's just a really, really good setting spray, OK? Word on the street is it even makes your makeup stay on during sex [15].
Pat McGrath MTHRSHP Subversive La Vie En Rose Eye Shadow Palette
Not only is this compact Pat McGrath MTHRSHP Subversive La Vie En Rose Eye Shadow Palette [16] ($55) chock-full of shimmering, powdery goodness that's some of the most pigmented shadows we've ever had the pleasure of swiping over our lids, but it contains three amazing purple shades.
Revlon ColorStay Eye Liner in Black Violet
This Revlon ColorStay Eye Liner in Black Violet [17] ($6) sets on your waterline fast and lasts for up to 16 hours. That's a lot of purple time, folks.
Ciaté London Glitter Flip in Iconic
Here's the skinny on this Ciaté London Glitter Flip in Iconic [18] ($18): you glide it on like your average liquid lipstick, let it set, and then — BAM! every time you pop your lips together, a blast of sparkles is revealed upon your gorgeous face. Innovation is a wonderful thing.
Milk Makeup Glitter Stick in New Wave
How do we love the Milk Makeup Glitter Stick in New Wave [19] ($30)? Let us count the ways: it's vegan, made with hydrating coconut oil, and, oh yeah, it's a damn purple shimmer highlighter you can just swipe over your cheekbones for instant disco diva status.
Natasha Denona Duo Chrome Top Coat in Browan Mauve
Instantly liven any matte eye shadow look with this metallic Natasha Denona Duo Chrome Top Coat Browan Mauve [20] ($28). The crease-proof and waterproof sheer coverage provides just a bit of sparkle.