Part of the new Colour Riche Exclusive Reds collection, Blake's Pure Red has quickly found its way to the very top of our "perfect red lipstick" pile. With a matte finish to rival that other famous red, MAC Ruby Woo, it's perfect for achieving the ultimate Old Hollywood red lip without any hint of shine or gloss. The shade is a pure, rich red with just a tiny hint of blue in the base (which will help make your teeth look whiter), and the lasting power is great provided you apply it properly and blot. At £7, it is incredible value for money and easily rivals products worth two or three times as much. The best news? If Blake's red doesn't take your fancy (or if you're one of the few people who doesn't wish for her life), there are more reds created for different skin tones from fellow L'Oréal ladies Julianne Moore, Liya Kebede, and Eva Longoria.