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Bleach London Makeup Launch

If You've Ever Wanted Gordon Brown on Your Lips, That Time Is Now

If you're at all into bright, beautiful and mermaid-worthy hair, then you've probably heard of Bleach London. The London-based salon, which is known for custom colours and trend-setting dye creations (blorange anyone?), has now officially launched its makeup collection, and we're ready for it.

Georgias face 😍 #bleachmakeup

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Last April, makeup artist Lou Teasdale gave us a glimpse of the collection on her Instagram, and we've been waiting for the day to arrive ever since. The collection, which is as creative as you'd imagine, includes eye kits, eye shadows, and brushes from what we can see so far — but the lip kits are by far the product we're most excited about. The shades range from black and vibrant red to light peach, deep violet, the most incredible blue, and many more. And as for their names, they are the best bit, going from on-trend Washed Up Mermaid (blue) and Text Me Black (black) to Matte Le Blanc (pink), and, my personal favourite, Gordon Brown (brown). True to Bleach's cruelty-free commitment, all products will be vegan and use ecofriendly packaging.

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If you're in London, the official launch is July 13 at the Bleach Berwick Street store, but if not, have a look at their website as they ship internationally, and the packaging that the products come in is 100 percent worth ordering online for. Plus, the people of Instagram have spoken, commenting they can't wait any longer for Bleach to take their money immediately — and we agree. Bleach London, we're ready to wear Gordon Brown on our lips.

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