For too long, we were confined to sharing static selfies on Instagram. How can you truly show off the glow of a new highlighter, the shimmer of a glitter gloss, or the way your freshly cut fringe frames your face from all angles without a little movement?
It's why celebrities have embraced the beauty Boomerang (why isn't that a trending hashtag yet?), with Selena Gomez, Gigi and Bella Hadid, Kendall Jenner, Lily Aldridge, Hailey Baldwin, and more famous women using the app to add glamorous gesticulations to their hair and makeup game on Instagram.
Both the blonder Hadid sister and Selena, for starters, have mastered the art of the Boomerang hair flick, while Karlie Kloss shared a cute clip of herself adding a final swipe of mascara to her lashes. Rosie Huntington-Whiteley showed us how she turns simply spritzing on some texturising spray into a social media moment that attracted nearly half a million views.
So, beauty fans, if you have downloaded the app but still feel stuck on how exactly to use it, keep reading. We've rounded up 19 Boomerang ideas inspired by the world's most beautiful women . . . and most prolific Instagram users. OK, camera phones (and mascara wands) at the ready!