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Boucheron Launches B de Boucheron Fragrance Perfume to Celebrate Boucheron's 150th Anniversary

New Fragrance Alert: B de Boucheron

Luxe jewellery company, Boucheron, is launching a new fragrance, this autumn, to celebrate it's 150th anniversary, and the brand's first fragrance's 20th birthday.

“We really decided to make a strong statement this year,” Jean-Christophe Bedos, chief executive officer of the jewelry house, told WWD. “We wanted to be perceived, seen and understood as the jeweler perfumer."

Boucheron worked on the project with their fragrance licensee, YSL Beauté, now part of L’Oréal. Givaudan perfumer, Ursula Wandel came up with a woody floral scent, that is as expensive-smelling as you'd expect from the luxury jewellery house. It includes notes of cedar from the Atlas mountains, patchouli, osmanthus flowers, Australian sandalwood, apricot and spices, as well as sweet-smelling orange blossom and rose absolutes.

“There are about 20 natural products in B,” Ursula told WWD. “Today, it’s rare to have as many natural ingredients, since the price doesn’t allow for it.”

B’s art deco-inspired bottle, was created in-house – and was influenced by Boucheron’s 'Exquises Confidences' jewellery collection — especially its stunning ear pendants. The flacon’s deep color green is a nod to the emerald, used in many covetable Boucheron cocktail rings.

Definitely one for the wish list...

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