Popsugar Beauty Celebrity Beauty Britney Spears Teases Prerogative Fragrance July 2018 Britney Spears's New Gender-Neutral Fragrance Has Everybody Talking 16 July 2018 by Kelsey Garcia Prerogative. A fragrance for all. 📹 #MyPrerogative A post shared by Britney Spears (@britneyspears) on Jul 16, 2018 at 7:45am PDT Britney Spears is adding to her scentreprise. The pop star recently announced that her 24th fragrance would be a gender-neutral scent called Prerogative, a likely reference to her 2004 cover of Bobby Brown's "My Prerogative." In a high-energy trailer for the fragrance, Spears dances in front of what appears to be a wall of CCTV screens while wearing head-to-toe latex. In her caption, Spears specifically describes Prerogative as a "fragrance for all." Prerogative already seems to be taking off among her passionate fan base. Several fans have already been able to purchase the perfume — as well as a matching body mist — at Walmart, although it seems to be flying off shelves rather quickly. Though we won't know what Prerogative smells like until a full description is released by Spears's camp, one fan who purchased it said the scent is "on the sweeter side" and smells like vanilla. The release of Prerogative comes shortly after the news that Spears has partnered with Epic Rights on a line of haircare products, as well as fashion apparel and exercise gear, that will tentatively launch Spring 2019. Ahead, watch two fast-paced teasers for the '90s icon's latest addition to her empire, and read a few ecstatic reactions from fans. Prerogative. A fragrance for all. 📹 #MyPrerogative A post shared by Britney Spears (@britneyspears) on Jul 16, 2018 at 7:45am PDT 1 / 10 📹📹📹 #MyPrerogative #Tomorrow A post shared by Britney Spears (@britneyspears) on Jul 15, 2018 at 3:31pm PDT 2 / 10 shout out to my gender-neutral fragrance qween @britneyspears #MyPrerogative https://t.co/9F2UUV8oom— Phil Stamper 🚀🏳️🌈 (@stampepk) July 16, 2018 3 / 10 Yas @britneyspears coming out with a gender neutral fragrance! For EVERYONE!!! LOVE LOVE LOVE #MyPrerogative #BritneySpears https://t.co/dLBxKIPSPR— JamieOHerlihy (@JamieOHerlihy) July 16, 2018 4 / 10 At this point if the box says "for all" you can bet that i am showering in #MyPrerogative perfume and if she says is unisex then is unisex, i don't care if i end up smelling like a sweet vanilla flower. pic.twitter.com/84qRWAA30k— Onyx Hotel Prince 미겔 (@Onyxhotelprince) July 15, 2018 5 / 10 #MyPrerogative is a unisex fragrance! pic.twitter.com/D5O7AD8Sp0— lola (@unusualsyou) July 16, 2018 6 / 10 The local Walmart where I bought #MyPrerogative On Saturday is already out of it!!! They still have two body mist though! But there were like 5 of them and they are already sold out! pic.twitter.com/9rKSAzIjny— Eden M. (@EdenSpears81) July 16, 2018 7 / 10 It only took 3 stores... but I finally found it 👏🏼👌🏼🤗😍😉 #MyPrerogative #Prerogative @britneyspears pic.twitter.com/E2cCOAYVLJ— Diego (@diegoD026) July 16, 2018 8 / 10 I'm wearing the #Prerogative body mist today, and it smells so yummy! That's #MyPrerogative! pic.twitter.com/C8hLD6WCEG— Alycia (@FitLikeBritney) July 16, 2018 9 / 10 always supporting my queen @britneyspears #MyPrerogative pic.twitter.com/fQn1MgeshV— ignacio ♡ (@Clonaciopam) July 15, 2018 10 / 10 Celebrity BeautyTwitter ReactionsBeauty NewsPerfumeBritney Spears