Fans of Burberry's eponymous beauty line will want to make their way to Covent Garden in London as soon as possible, as the first standalone Burberry beauty emporium has just opened its doors. The Burberry Beauty Box not only carries the full line of makeup and fragrance but also special limited-edition products, accessories including sunglasses, scarves, and an exclusive selection of bags that aren't available anywhere else. There are also a variety of treatments on offer, from a quick manicure at the nail bar to one-on-one appointments.
Tying in with Burberry's love of all things digital (if you're not following it on Instagram, you really should be), the store combines physical products with digital enhancements, including a screen in the shape of the Burberry check, plus a "digital chandelier" displaying beauty content to inspire you as you shop.
Perhaps most interestingly, it's a completely till-free store; payments are taken as mobile payments using iPads and iPhones.
Find London's new Burberry Beauty Box at 3a The Market Building, Covent Garden.